For B2B companies, having an internal admin panel for operations is crucial. However, providing dashboards that customers can directly utilize is equally important.
In this article, we’ll explore key metrics B2B customers need, examples of effective dashboards, and how Hops can help you build them efficiently.
1. Key Metrics Your Customers Need
While specific metrics vary depending on the B2B service, most customers want data that helps them measure their performance. Here are some key indicators:
| B2B Commerce Platforms | SaaS Solutions | Education Platforms |
|---|---|---|
| Order Frequency & Total Order Volume | User Utilization | Learning Engagement Rate |
| Return Rate | Feature Utilization | Completion Rate |
| Average Order Value | Churn Rate | Average Learning Time |
| Top-Selling Products | Customer-Specific KPI Achievement Rate | Test Scores & Pass Rate |
These metrics should not just be displayed as raw numbers but visualized through dashboards for better insights.
2. Examples of Effective Dashboards
To make data actionable, B2B services must provide graphs and tables in customer-facing dashboards. With Hops, you can easily build various dashboard types.
1. Order Analysis Dashboard (B2B Commerce)
For B2B commerce platforms, an order analysis dashboard helps businesses track order trends and optimize inventory.
- Order Frequency & Total Order Volume Trends: Displayed using bar charts
- Return Rate & Average Order Value: Highlighted using KPI widgets
- Top-Selling Products List: Displayed in a sortable table
How to Build This with Hops
- Connect SQL or API for real-time order data
- Enable filtering and sorting for product-specific analysis
- Generate PDF or Excel reports automatically
2. User Behavior Analytics Dashboard (SaaS Services)
SaaS platforms can provide insights into customer engagement and feature utilization.
- Active User Trends: Monthly active users (MAU) over the last six months
- Feature Utilization Breakdown: Most-used features displayed in a bar chart
- Churn Rate & Customer-Specific KPI Performance: Data comparisons across clients
How to Build This with Hops
- Use user logs to update dashboards automatically
- Apply segmentation filters for client-specific KPI tracking
- Utilize machine learning-based churn prediction
3. Learning Analytics Dashboard (Education Platforms)
For education platforms, which serve schools and corporate training programs, a learning analytics dashboard provides valuable insights.
- Learning Engagement Graph: A line chart showing monthly or weekly engagement trends
- Completion Rate & Average Learning Time Table: Breakdown by course
- Test Score Distribution Histogram: Visual representation of test score distributions
How to Build This with Hops
- Automatically fetch learning data via CSV or API
- Add graphs and tables to the page, similar to Notion’s interface
- Set filters for specific courses or user groups
3. Building B2B Customer Dashboards with Hops
Hops enables low-code and AI-powered dashboard creation for B2B customers.
- API Integration: Pull real-time customer data
- Data Processing: Clean and structure raw data for better visualization
- Pre-built Templates: Quickly deploy dashboards with customizable UI
- Access Control: Provide tailored dashboards for each customer
- AI Builder: Generate dashboards via chat-based interactions
For B2B businesses, offering a real-time, interactive dashboard is essential to enhance customer decision-making. With Hops, you can build these dashboards without extensive coding, leveraging intuitive UI components and powerful analytics tools.
4. Conclusion: Delivering Value with Customer Dashboards
Dashboards go beyond basic reports—they provide critical business insights for customers. Whether you operate an education platform, B2B commerce service, or SaaS solution, delivering interactive dashboards can significantly improve customer satisfaction.
With Hops, you can build fast, intuitive, and powerful dashboards tailored to your clients’ needs. Want to elevate your B2B service? Start building customer dashboards with Hops today!
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